The Start Up Files is a series that aims to find out where good ideas come from and how they happen. Each fortnight we chronicle the journey of someone who brought their idea to life through the Renew Adelaide program. In this article, we chat to Dominic Matricciani from Coco Jumbo, a juicery and salad bar.
Dominic Matricciani first got a taste for the hospitality industry working at his mother’s Cookie Man franchise. After a few years of learning the ropes he decided to take the plunge and launch his own business, opening a juice bar in the basement level food hall in David Jones.
“I just jumped into it with not a whole lot of experience in regards to business and just learnt my way through week by week.”
While the business took off, a year after the launch David Jones renovated the food hall, replacing it with a shoe and accessories department which left Dom without a space. Rather than see this as a set back, Dom saw this as an opportunity to take the experience he’d gained and move onto something bigger.
“The business was doing quite well and it was improving every single week and only getting bigger, better and stronger until it closed. So I knew I wanted to do something like that again and it was just a matter of finding the right space with the right people at the right time which fortunately came through Renew Adelaide.”
After obtaining a Renew Adelaide space in the heart of Topham Mall, Dom launched Coco Jumbo. In addition to juices, the new space meant a new opportunity to expand into food which wasn’t possible at the previous location. The concept for the Coco Jumbo menu was healthy yet hearty foods that felt like a home cooked meal, helped by the fact that the food is made by Dom’s mum.
Since they’ve been in the space Dom has been constantly developing new ways to grow Coco Jumbo.
“It’s been three and a half years now and we’ve loved every minute of it. Taking it from year one we’ve progressively grown as a business. We now cater for a few other cafes and do corporate orders and we’ve just been slowly growing.”
Always eager to dive into new opportunities, last year Coco Jumbo experimented with running two locations by opening a pop up in Adelaide Railway Station.
“It was a challenge trying to manage two stores at once as well as keeps tabs on the catering as well as the cafes we supply to. But nonetheless it was a great learning curve.”
Throughout the Coco Jumbo journey Dom has faced every challenge by trying to turn it into an opportunity.
Currently facing their biggest challenge to date with the new restrictions on the hospitality industry, Dom has taken it as a chance to jump head first into the world of food delivery.
In the space of a week the Coco Jumbo team worked quickly to launch ‘Coco Jumbo Delivers to You’, a home delivery service that offers a healthy menu that includes hearty soups and fresh salads available in individual and family sizes. Their delivery menu is currently available on their Facebook and Instagram and with an website ordering system currently in development.
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