The Start Up Files is a series that aims to find out where good ideas come from and how they happen. Each fortnight we chronicle the journey of someone who brought their idea to life through the Renew Adelaide program. In this article, we chat to Lewin Day from Flaming Arrow, a creative collective specialising in videos, podcasts and performing arts.
Flaming Arrow is the combination of Lewin Day an engineer turned Youtuber, Ry Bowie-Woodham a fire breathing circus performer known as ‘Murderclown the Sane’ and Tegan Woodham who has worked in arts management for everything from festivals to theatre.
Lewin has always been involved in various creative pursuits from playing in a band to running a guitar pedal company, but when he started making video content people really took notice.
“I went out and started reviewing playground slides from the perspective of a 25-year-old man. Then after three or four months I put a big two parter episode. I put out part one and someone commented ‘I can’t wait to see the next episode’. Then I realised people are actually watching this. And so I kept going”
Using his engineering knowledge Lewin began making videos where he’d build gadgets such as electric scooters and a foam machine. For this he enlisted the help of his friends Ry and Teagan. The trio continued to collaborate on creative projects while also working on their own things. Lewin’s videos were helping him gain journalism work and Ry was busy running circus workshops. Eventually they reached the point where they realised they would benefit from having their own space.
“We wanted somewhere where we could work a little bit more seriously. I was having trouble recording late at night because it annoys your housemates and it annoys your neighbours. Meanwhile Ry was having to pay lots of different spaces to operate out of.”
When an office in Frome Street’s Lincoln House became available through the Renew Adelaide program, they knew they had to apply. Knowing their application would be stronger if they were a collective brand, Flaming Arrow was formed. Their application was successful and they got to work making the space their own. They fitted out the space with furniture they built themselves including a stage for video production and a desk for recording podcasts.
“It was big, it was empty, it was plain and it had space. When you want to film 15 different things that’s what you want. The other thing is the 24-hour access and the neighbour situation. We’re in a commercial district and the other tenants aren’t around after hours so we can do Fringe rehearsals, we can make noise and it doesn’t matter. Having the ability to come here and do creative things without having to worry about that, it lets you just focus on the job.”
Since they’ve moved into the space Flaming Arrow have been doing a lot. From shooting a music video to starting a podcast, having a space with less limitations has meant they can create more. Currently they’re rehearsing for their Fringe show ‘The Perfectly Normal Family Circus’ which will be happening at Ancient World from the 27th of February.