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Posted by Renew Adelaide on December 19, 2019
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The Start Up Files is a series that aims to find out where good ideas come from and how they happen. Each fortnight we chronicle the journey of someone who brought their idea to life through the Renew Adelaide program. In this article, we chat to Benito Carbone and Lucas Binns from youth media outlet postup.

Lucas and Benito were in the car when they first came up with the idea for postup. Carpooling home from their jobs in sports journalism, they got into a conversation about sports media and how it seemed to be exclusively tailored to older men despite there being a large audience of young sports fans.

They came up with an idea for a youth focused media platform, which covered sports and culture from a perspective they felt was lacking in the current landscape.

“It’s a multimedia platform for Australia’s next generation. A place where we can put content of all varieties including videos, podcasts and articles. It’s targeted at the youth demographic while also giving the youth a voice at the same time because we feel like a lot of the media landscape in Australia doesn’t really do that.”

“And if it does it tends to go through a filter,”

After developing the idea for several months, Lucas and Benito realised having their own office space would give them the push they needed to make postup a reality.

“I think that’s a problem when you’re doing something as youth is legitimising it because people don’t take you seriously. When you have a space like this it just helps make the business a lot realer.”

After landing a Renew Adelaide space in the Epworth Building, they were then faced with the big task of building both a website and fitting out an office at the same time. Luckily they had their new team member Michaela McGrath to help get everything up and running as well as point out they were spending a little too much time focusing on where to put the couch when they still had a website to build.

Since their launch, postup have been building at a steady pace and their team has increased to 6 people.  As well as posting articles they’ve launched a number of podcasts covering topics such as sports, movies and current affairs, with plans for more in the future. They also have plans for launching video content in the new year.

“We’re super lucky right now, we’ve got a lot of people who really care about what they’re doing. Our illustrator loves illustrating, I love making podcasts, that’s my thing and Benito loves writing. So we’re in a pretty unique spot where nobody’s doing something they don’t really want to do.”


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