We are thrilled to announce this exclusive opportunity to be a part of a bustling hive of creative retail and cultural activations across a huge first floor space just off Rundle Mall. This is uniquely different to anything Adelaide has seen before, and it presents the chance to be part of something very special with your help!
We are calling on artists, makers/creators, producers, and retailers to be the critical elements in an immersive, visually engaging experience.
Renew Adelaide are seeking to curate the space with a minimum of 4 retail activations, 2 workshop activations and 4 artistic activations.
**We have highlighted some concepts that we see has potential, however it is important to not be limited to this framework. We encourage you to apply with whatever concept you have, even if you don’t think it fits into the framework. If it’s a great concept we will do our best to make it work!
RETAIL ACTIVATION x4:
We are seeking artisans who not only retail their goods but who can also educate people on their craft with a theatrical aspect to their activation. Think of Renew Adelaide Graduate, Leatherworks, whose double use of their Regent Arcade space allows for retailing their leather goods as well as a leather studio visible to the public, so that customer can see the maker at work.
We would love to see a full spectrum of retail offerings, from fashion to homewares to food and beverage retail and everything in between.
ARTISTIC ACTIVATION x4:
Within this category of activations, we are seeking a variety of concepts:
The expansive Level 1 Grenfell St facing windows is a great opportunity for a Projectionist to show their work. This could potentially be a rolling opportunity, for different artists to be able to project their work onto the windows to be seen at street level.
We are also seeking a Gallery concept of any size to activate a section of the Culture Club. This can showcase work from one specific artist, or a number of artists managed by one or more curators.
There will be plenty of blank space opportunities for a Wall Mural Artist to be able to exhibit new works.
What we know for sure off the back of Fringe season is that Adelaide loves an interactive experience. Perhaps it is something that you’re replicating or is it something entirely unique and untested? We’d love to see what you can come up with!
There will be an opportunity for an area to be sectioned off as a rolling Performance Art Space – depending on your requirements, this is an area that can be enclosed or left open and visible to passers-by.
WORKSHOP ACTIVATION x2:
Workshops can take any form – perhaps its dance, ceramics, yoga, floristry, creative writing or marketing? Whatever your craft is, if you want to share it, this could be the perfect space for you!
For inspiration, we have seen some like-minded concepts interstate and overseas. Many 6160 in Fremantle has been an amazing transformation and Showfields & Space Ninety8 in NYC take immersive retail to the next level.
In another Renew Adelaide first, we will be partnering with the brilliant architectural design minds at Das-Studios to help to create a beautiful space for a series of short-term and semi-permanent activations across the tenancy. The design of the space will be like a living and breathing organism, shifting shape to house all your unique concepts.
Located at level 1 of Rundle Place, in the former Harris Scarfe site, this activation has the potential to afford opportunities to a number of ventures to trial their concepts and showcase their talents in Adelaide’s busiest retail precinct.
We want to hear all your ideas!
Location: 77-91 Rundle Mall, Adelaide
Type of property: Retail/Studio/Cellar Door/Health+Wellness/Performance/Community/Technology
Area & size: Individual tenancy sizes are adjustable to suit activation requirement
Core Trading Hours: Monday – Saturday 9am – 5pm Sunday 11am – 5pm (opportunity for access outside of these hours)
- Access to common toilets
- Secure building
- Large Grenfell St facing windows providing plenty of natural light
- Common change rooms
- Air conditioned
- Large common storage space
A unique space calls for a unique inspection! We will be hosting an info session in the space prior to the inspection, so that we can run through the vision for the space which will greatly assist you with your application
Register on the below link and we will email you to advise when the next inspection is being held:
There is no application date set at this stage, however for those who register to inspect, you will be notified.
For tips on what to include your application head to our application guide.
Should you have any questions relating to your application please email firstname.lastname@example.org and include ‘Rundle Place’ in the subject heading.