The Start Up Files is a series that aims to find out where good ideas come from and how they happen. Each fortnight we chronicle the journey of someone who brought their idea to life through the Renew Adelaide program. In this article, we chat to Lauren Crago, creator of eco fashion label Solomon Street.
As a child, Lauren would sit in her garden and draw pictures of flowers. As a graphic design student she realised nature drawings were her favourite thing to do. She just needed to find a purpose for them.
Purpose is an important part of what Lauren does. When creating a garment for Solomon Street every fibre of fabric is carefully considered. Pieces are cut individually in a layout that makes the most use of the fabric. The remaining offcuts are used to make accessories and anything leftover is recycled to create new fabrics.
Lauren discovered the purpose for her drawings when she stumbled up
on the work of local artist Julie White. Inspired by her colourful nature prints, Lauren discovered the world of textile design and realised it was the perfect use for her drawings.
When considering the business aspect of Solomon Street, Lauren had another source of inspiration.
“I was really inspired by the Thankyou brand and all the work they’ve done as a social enterprise. It was quite a revolutionary idea that a business could exist to help people rather than making more money for shareholders.”
“Solomon Street is an eco fashion brand but we’re also a social enterprise so our profits go to a microlending fund and female entrepeneurs in developing countries can access that fund to start their own business or grow their own business.”
Lauren first started selling her prints on cards and notebooks, selling at markets to build a following for her brand. It wasn’t long before she was ready to launch Solomon Street’s first clothing line. At the same time, she was also launching her new retail space in Regent Arcade which she secured through the Renew Adelaide program.
“My approach to this business is to constantly bite off more than I can chew to grow”
6 months on and Solomon Street is continuing to grow. After recently returning from showing her collection overseas at Fashion X Austin, Lauren is currently working on Solomon’s Street’s next collection.
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Who would have guessed that in a year and a half we would be showcasing a full range of clothes half was across the world. Not me thats for sure! 🙋🏻♀️ to see such a team of strong beautiful women embody solomon street by wearing my pieces and showing such strength, uniqueness and character was an absolute dream come true. Even more so to spend time with @couturelovemadness_ @stephanie_chehade and @autark_ three absolutely inspirational women who I learnt a huge amount from. Now that i’m back I feel an overwhelming sense of purpose, vision and drive to keep facilitating the growth of Solomon Street. I am SO excited for you all to join me on this journey ♥️ @cityofadelaide