The Start Up Files is a series that aims to find out where good ideas come from and how they happen. Each fortnight we chronicle the journey of someone who brought their idea to life through the Renew Adelaide program. In this article, we chat to Tash Evele, creator of the arts and craft space The Studio ADL.
DIY or die. That’s the expression Tash Evele lives by.
Tash’s creativity becomes evident when you step into The Studio, a colourful glittery wonderland that she describes as looking like the inside of her brain. It’s impossible to not start poking through the shelves and exploring the quirky collection of products such as pom pom crowns, tinsel jackets and plant pots made from doll heads.
The latter are called Pot Heads, they’re one of Tash’s first creative ventures. In 2010, Tash thought it would be a cool idea to upcycle a doll’s head and turn it into a succulent planter. It turned out people liked this idea so much they wanted their own Pot Head and they were willing to pay for it. Suddenly this cool idea was a business.
Her label Calamity Tash started in a similar way, with people noticing her fun eye catching outfits and wanting to commission their own. As demand increased it was becoming clear that her crafting was moving from hobby to business. At that point her makeshift studio in her friend’s garage was no longer going to cut it.
Having her own space also meant she could open her doors to the public and provide the kind of welcoming creative space that has always been an important part of her life.
“From the time I was really young every house I’ve ever lived in I’ve had a craft room or a craft space and that’s always been really important not only creatively but also for my mental health.”
After taking some time to work on her branding and concept, Tash applied for a Renew Adelaide space and was successful. Staying true to the Calamity Tash brand, she turned up to the launch of The Studio in a rainbow cast, having broken her ankle 5 days earlier.
Just over 7 months later, The Studio (and Tash’s ankle!) are going strong. Having The Studio has meant her creative work has become more structured which has allowed her to branch out into other areas such as events. When she’s not making her own creations she’s helping others to make theirs.
“The Studio is a welcoming place, it’s very accessible and it’s a place where anyone and everyone regardless of their age or skill level can come and create something fun.”
For Tash, it’s important that everyone feels welcome at The Studio. In addition to regular Craftanoons and Stitch n’ Bitch sessions, The Studio also hosts bespoke events that can be tailored to anyone’s budget and circumstances.
In the words of Calamity Tash: “If you can dream it, I can make it!”
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?CUTEST CUSTOMER? @lovealex commissioned these adorable @originalpotheads of her and her beau for Valentine’s Day! ? You can custom order your personalised Pot Head any time! ? Find more of these babes stocked at @thetangerinefox @hustleandheart_adl and @theadelaideremakery ???